It always excites me when a new company emerges in a reasonably well-established industry, because it is sure to shake things up a bit. The new company will inevitably claim that it is revolutionizing the industry and the established industry leaders will set out to prove that they are not. Whatever the case may be, it usually ends up benefiting the consumer.

At first glance the company looks like a very shiny re-packaging of products already on the market and given that Stream Cosmetics is a subsidiary of Luminess Air this may well be the actual case. The product line is nicely designed, but in no way is the stylus, compressor or foundation revolutionary. It does come in a very cute quilted and shiny travel case or clutch, so that’s a nice touch, but it still doesn’t stop anyone who knows a bit about the industry from realizing there is nothing actually new on sale from Stream Cosmetics.

Their product range includes the usual foundations, blushers, highlighters, bronzers, eye shadows and a spray tanning addition. For non-airbrush application they are also selling liquid eyeliner in a felt-tip pen format – marketed as being like a temporary tattoo, concealers and finishing powders. First reports are that the foundation formula is a bit on the runny side and this may be something inherited from Luminess Air as well.

Where it gets really interesting is the business model they are putting forward. Even though they may not have the best product on the market Stream Cosmetics has made a bold choice in letting the bulk of their customers come through the multi-level marketing business opportunity they are offering. This may mean that thousands of women out there will be introduced to airbrushing through a friend who is a Stream Cosmetics consultant and of course buy from them without even considering the alternatives. When you look at it this way it is a very smart move on the part of Stream Cosmetics.

Social networking sites offer people online a gathering spot to casually share their opinions and interests with other like-minded participants. Recent events however have indicated how effective these online communities are for breaking news on a national and international level. Let’s examine 5 reasons why a social network online can outperform the more traditional news broadcasting networks.

News Collected as it Occurs

Social platforms do not ‘assign’ people to gather news or information but instead are merely designed to share information or interests. Site members do however possess an insatiable and natural curiosity. Just through sheer numbers members combine to create a catch basin of global proportions. As a result they are capable of collecting information of little or great consequence anywhere in the world on a 24/7 basis.

Information Transmitted Fast

Any information picked up either through heresy or observation is usually immediately ‘released’ on the internet. To date there is no more efficient means with which to dispense information to the general public quicker than the net.

No ‘Red Tape’ or Protocol

Without the traditional ‘red tape’ or protocol that syndicated news networks contend with online communities hold an unfair advantage. The legalese involving fair play, accuracy, and ethics do encumber syndicated networks. The lack of such restraints however concerning online communities does ‘allow’ for information to be dispensed much faster to the general public.

Word Gets Out Quicker

News tends to flow from person to person and often time is simply broadcast to the masses. The net result is that information spreads virally and this word of mouth effect should not be overlook for its efficiency and speed. There is no ‘formal’ channel through which information is directed which means word is spread continuously, not at scheduled intervals. This process ‘increases’ both speed and just as importantly exposure.

No Regulated Responsibilities

Within any social network community there is no delegation of duties, responsibilities or authority. You are looking at a world-wide community with the capability of filling any role that may seem appropriate at any given time. From observing an event or translating its meaning to distributing the information this flexibility and spontaneity enables news to be collected and spread like a wild fire.

This lack of structure is built for speed but on the other hand can lead to occasional inaccuracies in reporting facts.

Social networking sites have both the channels and the manpower to deliver late breaking news at lightning speed. Using word of mouth to spread information social sites possess the ability to transmit news unencumbered by any red tape further accelerating the transfer of this information. It is not suggested that online communities replace syndicated news networks as news source but merely that they can compliment them if needed. Social network sites based upon their prominence on the internet possess the potential to be much more than they were designed for and this should not be ignored.